Tag Archives: web marketing

Customer Engagement in Product/Service Development – new hints from Nokia

Posted on June 7, 2008 by Mark Orton

It is widely accepted that the more closely tied, integrated even, customers are in your development process for new products and services, the more likely success will follow. An April 13, 2008 article in the New York Times Magazine, “Can … Continue reading →

Posted in Marketing/Sales, Product Development, Web/Internet | Tagged 3rd world, cellphones, customer involvement, innovation, market research, mobile web, Nokia, Product Development, target customers, user input, web marketing, web services | Leave a comment

Customer-Centered Business – Peter Drucker and Web Marketing

Posted on March 31, 2008 by Mark Orton

Drucker Recently I have been returning to Peter Drucker‘s work, specifically The Practice of Management (originally published in 1954, the current edition is HarperBusiness, 1993). On page 50, Drucker says the following: “What is our business is not determined by the … Continue reading →

Posted in Book Reviews, Strategy/Planning | Tagged Greg Jarboe, market research, Marketing/Sales, Peter Drucker, seo, Southwest, web marketing | Leave a comment

Must Read Web Marketing Book: D. M. Scott’s “The New Rules of Marketing & PR”

Posted on February 27, 2008 by Mark Orton

Michael Volpe, VP Marketing at Hubspot, the web marketing software company, pointed me to this book in one of his presentations. I have been sufficiently impressed by the quality of HubSpot’s work that I ran over to my local library … Continue reading →

Posted in Book Reviews, Marketing/Sales, Strategy/Planning, Web/Internet | Tagged authenticity, Blogs, D. M. Scott, Hubspot, market research, Marketing/Sales, Michael Volpe, Podcasts, Strategy/Planning, web community, web content, web marketing, web pr, web services | Leave a comment

“Management Notes – the blog” Goes Mobile

Posted on January 30, 2008 by Mark Orton

Last night I attended a meeting of the Web Innovators Group here in Cambridge. Among the new businesses that caught my eye was Mofuse.com a mobile site creation company. As I have been learning, the next phase of the Web … Continue reading →

Posted in Marketing/Sales, Web/Internet | Tagged mobile web, Podcasts, web content, web marketing, web services | Leave a comment

If Content Is King on the Web? – What Are the Best Modes of Communication?

Posted on January 28, 2008 by Mark Orton

If you are trying to build traffic and adhesion for your business on the web, “content” is central to any strategy. But, what is this “content”? How do you decide what the content should be? The answer to this question … Continue reading →

Posted in Marketing/Sales, Web/Internet | Tagged content expertise, Marketing/Sales, target customers, web community, web content, web marketing | Leave a comment