Tag Archives: value creation

Podcast – Increase Your Value Through Customer Perception in Professional Services

Posted on February 24, 2009 by Mark Orton

Increase customer perceived value by managing expectations, making services visible, and following up.

Increase Your Value through Customer Perception in Professional Services [ 12:41 ] Play Now | Play in Popup | Download (1032)

This podcast is 12 minutes 41 seconds long. A text version is available here

Posted in Marketing/Sales, Podcasts, Strategy/Planning | Tagged actionable, customer involvement, customer perception, customer value, customers, market, Marketing/Sales, professional services, services, value creation | Leave a comment

Podcast – “Price is only an issue in the absence of value”

Posted on December 8, 2008 by Mark Orton

Learn where value really comes from and how to leverage total value.

Price is only an issue in the absence of value [ 7:21 ] Play Now | Play in Popup | Download (731)

This podcast is 7 minutes 21 seconds long

Posted in Marketing/Sales, Podcasts, Product Development, Strategy/Planning | Tagged commodity, competitor, customer value, customers, life cycle, Marketing/Sales, Podcasts, Price, Product Development, Stephen Giulietti, value creation | Leave a comment

“Price is only an issue in the absence of value”

Posted on December 8, 2008 by Mark Orton

At a recent business meeting, Stephen Giulietti (VP Wealth Management at Smith Barney, Boston), dropped this business aphorism in the midst of a story, “Price is only an issue in the absence of value.” This pithy little sentence reminded me … Continue reading →

Posted in Marketing/Sales, Product Development, Strategy/Planning | Tagged commodity, competitor, customer value, customers, life cycle, Marketing/Sales, Price, Product Development, Stephen Giulietti, value creation | Leave a comment

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