Tag Archives: target customers

Customer Engagement in Product/Service Development – new hints from Nokia

Posted on June 7, 2008 by Mark Orton

It is widely accepted that the more closely tied, integrated even, customers are in your development process for new products and services, the more likely success will follow. An April 13, 2008 article in the New York Times Magazine, “Can … Continue reading →

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If Content Is King on the Web? – What Are the Best Modes of Communication?

Posted on January 28, 2008 by Mark Orton

If you are trying to build traffic and adhesion for your business on the web, “content” is central to any strategy. But, what is this “content”? How do you decide what the content should be? The answer to this question … Continue reading →

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