Tag Archives: social web

Unhappy Prospects and Customers – a gold mine

A client told me a story today that illustrates a principle that every business owner or manager needs to embrace and act on. Unhappy prospects or customers are an opportunity to display your real value and win a fan for … Continue reading

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Understanding Your Customers Comes Before “The Five P’s of Social Media”

In his posting The Five P’s of Social Media–Where Do You Start? on the Fast Company site, Lon Safko writes about where to get started in social media that:  “The Five P’s are; Profiles, Propagate, Produce, Participate, and Progress”. His … Continue reading

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