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	<title>Business Coaching for Owners &#38; Managers of Small Businesses &#187; rapid prototyping systems</title>
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	<link>http://businesscoach.us.com</link>
	<description>from Riverside Business Coach</description>
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	<managingEditor>mark@riversidebusinesscoach.com (Mark Orton)</managingEditor>
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	<category>Business management</category>
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		<title>Business Coaching for Owners &amp; Managers of Small Businesses</title>
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	<itunes:summary>Tips, hints, discussion of issues in building a successful business and spending more time doing what you are good at. Management skills for owners and managers of startups and small firms.</itunes:summary>
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	<itunes:author>Mark Orton</itunes:author>
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		<title>TED Talk by Tim Brown of IDEO &#8211; Why Design Is Big Again</title>
		<link>http://businesscoach.us.com/2009/10/ted-talk-by-tim-brown-of-ideo-why-design-is-big-again/</link>
		<comments>http://businesscoach.us.com/2009/10/ted-talk-by-tim-brown-of-ideo-why-design-is-big-again/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 14:17:45 +0000</pubDate>
		<dc:creator>Mark Orton</dc:creator>
				<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[change by design]]></category>
		<category><![CDATA[customer value]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[ideo]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[rapid prototyping systems]]></category>
		<category><![CDATA[systems thinking]]></category>
		<category><![CDATA[TED Talk]]></category>
		<category><![CDATA[tim brown]]></category>

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		<description><![CDATA[I have not read Tim Brown&#8217;s book Change By Design, but this TED talk strikes me as very valuable in itself. I look forward to reading the book which has just been published. The focus on involving end users, rapid &#8230; <a href="http://businesscoach.us.com/2009/10/ted-talk-by-tim-brown-of-ideo-why-design-is-big-again/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I have not read Tim Brown&#8217;s book <a title="book Change by Design by Tim Brown" href="http://www.amazon.com/Change-Design-Transforms-Organizations-Innovation/dp/0061766089" target="_blank"><strong>Change By Design</strong></a>, but this TED talk strikes me as very valuable in itself. I look forward to reading the book which has just been published. The focus on involving end users, rapid prototyping, systems thinking resonates for me. Lean practitioners will find much in common here. It is great to hear a designer talk forthrightly about the ephemeral nature of most design efforts and even alluding to how much design is gratuitous design.</p>
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