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Podcast – Increase Your Value Through Customer Perception in Professional Services

Increase customer perceived value by managing expectations, making services visible, and following up. This podcast is 12 minutes 41 seconds long. A text version is available here

Increase Your Value through Customer Perception in Professional Services

Most professional services firms, and many other companies where services are a significant component,  are troubled by customers who do not perceive or understand the true value of what they are providing. They have difficulty getting customers to pay for upfront diagnostic/assessment work,  concept modeling, prototype development, and so [...]

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