Tag Archives: professional services

Podcast – Increase Your Value Through Customer Perception in Professional Services

Posted on February 24, 2009 by Mark Orton

Increase customer perceived value by managing expectations, making services visible, and following up.

Increase Your Value through Customer Perception in Professional Services [ 12:41 ] Play Now | Play in Popup | Download (1113)
This podcast is 12 minutes 41 seconds long. A text version is available here

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Increase Your Value through Customer Perception in Professional Services

Posted on February 24, 2009 by Mark Orton

Most professional services firms, and many other companies where services are a significant component,  are troubled by customers who do not perceive or understand the true value of what they are providing. They have difficulty getting customers to pay for upfront diagnostic/assessment work,  concept modeling, … Continue reading →

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