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Tag Archives: Product Development
Why Should You Develop a Business Plan for Going Concern, How to Do It, and How Do You Convert the Plan Into Action?
Why Should You Develop a Business Plan? For every startup the development of a business plan is a required first step. It is so obvious – business schools have course on writing the business plan and it is impossible to … Continue reading
TED Talk by Tim Brown of IDEO – Why Design Is Big Again
I have not read Tim Brown’s book Change By Design, but this TED talk strikes me as very valuable in itself. I look forward to reading the book which has just been published. The focus on involving end users, rapid … Continue reading
Podcast – “Price is only an issue in the absence of value”
Learn where value really comes from and how to leverage total value.
“Price is only an issue in the absence of value”
At a recent business meeting, Stephen Giulietti (VP Wealth Management at Smith Barney, Boston), dropped this business aphorism in the midst of a story, “Price is only an issue in the absence of value.” This pithy little sentence reminded me … Continue reading
Customer Engagement in Product/Service Development – new hints from Nokia
It is widely accepted that the more closely tied, integrated even, customers are in your development process for new products and services, the more likely success will follow. An April 13, 2008 article in the New York Times Magazine, “Can … Continue reading
Book Review: Outside Innovation by Patricia Seybold
May 5th, 2008 The transformation of “customer driven”, “customer-centered”, “customer-defined” from just empty buzzwords in the latest management books to central values, key strategic skills is continuing. Patricia Seybold’s 2006 book Outside Innovation: How Your Customers Will Co-Design Your Company’s … Continue reading