-
Archives
- July 2011
- June 2011
- February 2011
- September 2010
- April 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- August 2009
- June 2009
- April 2009
- March 2009
- February 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- June 2007
- May 2007
- March 2007
- February 2007
- January 2007
-
Meta
Tag Archives: Marketing/Sales
Mastodons and Customer Relationship Management
What might mastodons have to do with Customer Relationship Management? In a recent discussion with the leadership team of a small engineering firm I listened as they reported on their progress working with a medium size firm on the second … Continue reading
Why Should You Develop a Business Plan for Going Concern, How to Do It, and How Do You Convert the Plan Into Action?
Why Should You Develop a Business Plan? For every startup the development of a business plan is a required first step. It is so obvious – business schools have course on writing the business plan and it is impossible to … Continue reading
Start Up Entrepreneur
Start up entrepreneurs face problems that are fairly specific to starting a business. My Start Up Background I have started a number of small businesses and, in fact, operate two right now. One of my earlier companies, a software company, … Continue reading
Posted in
Tagged business coach, business coaching, business model, cash flow, entrepreneur, financial planning, market, Marketing/Sales, priorities, problems, Startup
Comments Off
The 6 New Management Imperatives by Bruce Temkin – comments
Bruce Temkin has published a free book on his blog[[1]], The 6 New Management Imperatives – Leadership Skills for a Radically Changed Business Environment. Mr. Temkin sets out to define a “new set of skills” for managers. These are the … Continue reading
Posted in Book Reviews, Business structure, Functional Skills, Operations, People, Strategy/Planning
Tagged bruce temkin, business processes, customers, Deming, Drucker, EFQM, empowerment, high performance, high performance organization, leadership skills, management, management principles, Marketing/Sales, Productivity, senior managers, strategic plan, Toyota Production System, TPS
Leave a comment
Understanding Your Customers Comes Before “The Five P’s of Social Media”
In his posting The Five P’s of Social Media–Where Do You Start? on the Fast Company site, Lon Safko writes about where to get started in social media that: “The Five P’s are; Profiles, Propagate, Produce, Participate, and Progress”. His … Continue reading
Posted in Marketing/Sales, Web/Internet
Tagged customer value, customers, FAB, features advantages benefits, Greg Jarboe, key word, low fare, Marketing/Sales, pbs newshour, Sales, seo, social web
Leave a comment
Podcast – Increase Your Value Through Customer Perception in Professional Services
Increase customer perceived value by managing expectations, making services visible, and following up.
Increase Your Value through Customer Perception in Professional Services [ 12:41 ] Play Now | Play in Popup | Download (1032)
Coaching Case Studies- Process and Results
Engineering Services Firm For the last two years, now well into a third year, I have been working with the two owners of this niche opto-electronics engineering services firm. We meet regularly using Skype videoconferencing. After being in business for four years, … Continue reading
Posted in
Tagged case studies, case study, ceo, Coaching, formation, Founders, information services company, life objectives, Marketing/Sales, owner, painful decision, profitability, profits, Sales
Comments Off
Podcast – “Price is only an issue in the absence of value”
Learn where value really comes from and how to leverage total value.
“Price is only an issue in the absence of value”
At a recent business meeting, Stephen Giulietti (VP Wealth Management at Smith Barney, Boston), dropped this business aphorism in the midst of a story, “Price is only an issue in the absence of value.” This pithy little sentence reminded me … Continue reading
Customer-Centered Business – Peter Drucker and Web Marketing
Drucker Recently I have been returning to Peter Drucker‘s work, specifically The Practice of Management (originally published in 1954, the current edition is HarperBusiness, 1993). On page 50, Drucker says the following: “What is our business is not determined by the … Continue reading
Posted in Book Reviews, Strategy/Planning
Tagged Greg Jarboe, market research, Marketing/Sales, Peter Drucker, seo, Southwest, web marketing
Leave a comment