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Tag Archives: customer value
TED Talk by Tim Brown of IDEO – Why Design Is Big Again
I have not read Tim Brown’s book Change By Design, but this TED talk strikes me as very valuable in itself. I look forward to reading the book which has just been published. The focus on involving end users, rapid … Continue reading
Understanding Your Customers Comes Before “The Five P’s of Social Media”
In his posting The Five P’s of Social Media–Where Do You Start? on the Fast Company site, Lon Safko writes about where to get started in social media that: “The Five P’s are; Profiles, Propagate, Produce, Participate, and Progress”. His … Continue reading
Posted in Marketing/Sales, Web/Internet
Tagged customer value, customers, FAB, features advantages benefits, Greg Jarboe, key word, low fare, Marketing/Sales, pbs newshour, Sales, seo, social web
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Podcast – Increase Your Value Through Customer Perception in Professional Services
Increase customer perceived value by managing expectations, making services visible, and following up.
Increase Your Value through Customer Perception in Professional Services [ 12:41 ] Play Now | Play in Popup | Download (1113)
Podcast – “Price is only an issue in the absence of value”
Learn where value really comes from and how to leverage total value.
“Price is only an issue in the absence of value”
At a recent business meeting, Stephen Giulietti (VP Wealth Management at Smith Barney, Boston), dropped this business aphorism in the midst of a story, “Price is only an issue in the absence of value.” This pithy little sentence reminded me … Continue reading