Tag Archives: customer involvement

Podcast – Increase Your Value Through Customer Perception in Professional Services

Posted on February 24, 2009 by Mark Orton

Increase customer perceived value by managing expectations, making services visible, and following up.

Increase Your Value through Customer Perception in Professional Services [ 12:41 ] Play Now | Play in Popup | Download (1032)
This podcast is 12 minutes 41 seconds long. A text version is available here

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Customer Engagement in Product/Service Development – new hints from Nokia

Posted on June 7, 2008 by Mark Orton

It is widely accepted that the more closely tied, integrated even, customers are in your development process for new products and services, the more likely success will follow. An April 13, 2008 article in the New York Times Magazine, “Can … Continue reading →

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Book Review: Outside Innovation by Patricia Seybold

Posted on May 29, 2008 by Mark Orton

May 5th, 2008 The transformation of “customer driven”, “customer-centered”, “customer-defined” from just empty buzzwords in the latest management books to central values, key strategic skills is continuing. Patricia Seybold’s 2006 book Outside Innovation: How Your Customers Will Co-Design Your Company’s … Continue reading →

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