Category Archives: Web/Internet

Understanding Your Customers Comes Before “The Five P’s of Social Media”

Posted on June 11, 2009 by Mark Orton

In his posting The Five P’s of Social Media–Where Do You Start? on the Fast Company site, Lon Safko writes about where to get started in social media that:  “The Five P’s are; Profiles, Propagate, Produce, Participate, and Progress”. His … Continue reading →

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Hiding Innovations from Customers

Posted on November 30, 2008 by Mark Orton

Over the Thanksgiving holiday I learned something quite startling. The age-old problem of rolls of aluminum foil, plastic wrap, and other rolled goods jumping out of the box when you are dispensing them was actually solved years ago by a … Continue reading →

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Customer Engagement in Product/Service Development – new hints from Nokia

Posted on June 7, 2008 by Mark Orton

It is widely accepted that the more closely tied, integrated even, customers are in your development process for new products and services, the more likely success will follow. An April 13, 2008 article in the New York Times Magazine, “Can … Continue reading →

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Must Read Web Marketing Book: D. M. Scott’s “The New Rules of Marketing & PR”

Posted on February 27, 2008 by Mark Orton

Michael Volpe, VP Marketing at Hubspot, the web marketing software company, pointed me to this book in one of his presentations. I have been sufficiently impressed by the quality of HubSpot’s work that I ran over to my local library … Continue reading →

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Microsoft Goes Crazy – the Office Live Small Business tools

Posted on February 15, 2008 by Mark Orton

Yesterday’s New York Times contained an article by David Pogue, “Mom and Pop Get a Partner: Microsoft”, that announces a whole new suite of services for small businesses from Microsoft. And they are all virtually free. You can set up … Continue reading →

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“Management Notes – the blog” Goes Mobile

Posted on January 30, 2008 by Mark Orton

Last night I attended a meeting of the Web Innovators Group here in Cambridge. Among the new businesses that caught my eye was Mofuse.com a mobile site creation company. As I have been learning, the next phase of the Web … Continue reading →

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If Content Is King on the Web? – What Are the Best Modes of Communication?

Posted on January 28, 2008 by Mark Orton

If you are trying to build traffic and adhesion for your business on the web, “content” is central to any strategy. But, what is this “content”? How do you decide what the content should be? The answer to this question … Continue reading →

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Making Sense Out Of Web Marketing – HubSpot.com

Posted on January 23, 2008 by Mark Orton

When you recognize that well over ninety percent of product and service searches done by business people start on the Web and 98% of those start with Google, the importance of web marketing in the BtB world is beyond obvious. … Continue reading →

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Book Review – Join The Conversation: how to engage marketing-weary consumers with the power of community, dialogue and partnership by Joseph Jaffe

Posted on January 23, 2008 by Mark Orton

In my continuing search to understand more about web-marketing, I have now read through Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue and Partnership by Joseph Jaffe (Hoboken, NJ: Joseph Wiley & Sons, 2007). … Continue reading →

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Book Review – Marketing to the Social Web by Larry Weber

Posted on December 17, 2007 by Mark Orton

Marketing and selling over the Web has been a required activity for almost every business I have been involved in for over ten years. In the last couple of years, the web has continued to evolve and now in some … Continue reading →

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