Category Archives: Strategy/Planning

Must Read Web Marketing Book: D. M. Scott’s “The New Rules of Marketing & PR”

Posted on February 27, 2008 by Mark Orton

Michael Volpe, VP Marketing at Hubspot, the web marketing software company, pointed me to this book in one of his presentations. I have been sufficiently impressed by the quality of HubSpot’s work that I ran over to my local library … Continue reading →

Posted in Book Reviews, Marketing/Sales, Strategy/Planning, Web/Internet | Tagged , , , , , , , , , , , , , | Leave a comment

Product Line Analysis or Knowing Where the Profits Are

Posted on September 1, 2007 by Mark Orton

An important step for every business manager is to understand where profits are coming from. Too many managers are relying on  the basic Profit and Loss statement that comes to them from their accountant. This is not always a useful … Continue reading →

Posted in Financial Management, Marketing/Sales, Operations, Strategy/Planning | Leave a comment