‘Product Development’ Archives
TED Talk by Tim Brown of IDEO – Why Design Is Big Again
I have not read Tim Brown's book Change By Design, but this TED talk strikes me as very valuable in itself. I look forward to reading the book which has just been published. The focus on involving end users, rapid prototyping, systems thinking resonates for me. Lean practitioners will find much in common here. It is great to hear a designer talk [...]
Podcast – “Price is only an issue in the absence of value”
Learn where value really comes from and how to leverage total value. This podcast is 7 minutes 21 seconds long
“Price is only an issue in the absence of value”
At a recent business meeting, Stephen Giulietti (VP Wealth Management at Smith Barney, Boston), dropped this business aphorism in the midst of a story, "Price is only an issue in the absence of value." This pithy little sentence reminded me of the continuing importance of the concept of "value". One tough part of understanding and [...]
Podcast – Hiding Innovations from Customers
"Push here to lock end" - are you hiding innovations from customers? This podcast is 3 minutes 51 seconds long. The text is available here.
Hiding Innovations from Customers
Over the Thanksgiving holiday I learned something quite startling. The age-old problem of rolls of aluminum foil, plastic wrap, and other rolled goods jumping out of the box when you are dispensing them was actually solved years ago by a clever packaging engineer. My sister-in-law, Meredith Morgan, an award winning chemistry teacher at [...]
Customer Engagement in Product/Service Development – new hints from Nokia
It is widely accepted that the more closely tied, integrated even, customers are in your development process for new products and services, the more likely success will follow. An April 13, 2008 article in the New York Times Magazine, “Can the Cellphone Help End Global Poverty - why a corporate ‘user anthropologist’ is spending so much of [...]
Book Review: Outside Innovation by Patricia Seybold
May 5th, 2008 The transformation of “customer driven”, “customer-centered”, “customer-defined” from just empty buzzwords in the latest management books to central values, key strategic skills is continuing. Patricia Seybold’s 2006 book Outside Innovation: How Your Customers Will Co-Design Your Company’s Future (Harper [...]
