Category Archives: Marketing/Sales

Book Review – Marketing to the Social Web by Larry Weber

Posted on December 17, 2007 by Mark Orton

Marketing and selling over the Web has been a required activity for almost every business I have been involved in for over ten years. In the last couple of years, the web has continued to evolve and now in some … Continue reading →

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Product Line Analysis or Knowing Where the Profits Are

Posted on September 1, 2007 by Mark Orton

An important step for every business manager is to understand where profits are coming from. Too many managers are relying on  the basic Profit and Loss statement that comes to them from their accountant. This is not always a useful … Continue reading →

Posted in Financial Management, Marketing/Sales, Operations, Strategy/Planning | Leave a comment

“Moments of Truth” and Service Operations

Posted on May 18, 2007 by Mark Orton

We have recently added a new feature to our operations improvement work for services firms. To improve the productivity, responsiveness, and quality of services, a common and very valuable approach is to organize a cross-functional team and value stream map … Continue reading →

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Book Review: Customer Advisory Boards by Tony Carter

Posted on January 30, 2007 by Mark Orton

As a bit of preface to these remarks, I approach customer advisory boards (CABs) from earlier experiences with supplier advisory boards and customer participation in product development. This may variously prejudice or inform here. Customer Advisory Boards are powerful tools … Continue reading →

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