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Category Archives: Marketing/Sales
Hiding Innovations from Customers
Over the Thanksgiving holiday I learned something quite startling. The age-old problem of rolls of aluminum foil, plastic wrap, and other rolled goods jumping out of the box when you are dispensing them was actually solved years ago by a … Continue reading
Podcast – Don’t Bad Mouth The Competition
More reasons why the old maxim is still true: “Don’t Bad Mouth The Competition”.
Posted in Marketing/Sales, People, Podcasts
Tagged bad mouth, competitor, crutch, customers, denigrate, gaps, maxim, personnel, trust
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Don’t Bad Mouth The Competition
The other day I met a business person and was chatting about the marketplace for his business – plumbing actually – and found myself listening to a small scale tirade attacking several of his competitors for what he felt to … Continue reading
Customer Engagement in Product/Service Development – new hints from Nokia
It is widely accepted that the more closely tied, integrated even, customers are in your development process for new products and services, the more likely success will follow. An April 13, 2008 article in the New York Times Magazine, “Can … Continue reading
Book Review: Outside Innovation by Patricia Seybold
May 5th, 2008 The transformation of “customer driven”, “customer-centered”, “customer-defined” from just empty buzzwords in the latest management books to central values, key strategic skills is continuing. Patricia Seybold’s 2006 book Outside Innovation: How Your Customers Will Co-Design Your Company’s … Continue reading
Must Read Web Marketing Book: D. M. Scott’s “The New Rules of Marketing & PR”
Michael Volpe, VP Marketing at Hubspot, the web marketing software company, pointed me to this book in one of his presentations. I have been sufficiently impressed by the quality of HubSpot’s work that I ran over to my local library … Continue reading
“Management Notes – the blog” Goes Mobile
Last night I attended a meeting of the Web Innovators Group here in Cambridge. Among the new businesses that caught my eye was Mofuse.com a mobile site creation company. As I have been learning, the next phase of the Web … Continue reading
Posted in Marketing/Sales, Web/Internet
Tagged mobile web, Podcasts, web content, web marketing, web services
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If Content Is King on the Web? – What Are the Best Modes of Communication?
If you are trying to build traffic and adhesion for your business on the web, “content” is central to any strategy. But, what is this “content”? How do you decide what the content should be? The answer to this question … Continue reading
Making Sense Out Of Web Marketing – HubSpot.com
When you recognize that well over ninety percent of product and service searches done by business people start on the Web and 98% of those start with Google, the importance of web marketing in the BtB world is beyond obvious. … Continue reading
Posted in Marketing/Sales, Web/Internet
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Book Review – Join The Conversation: how to engage marketing-weary consumers with the power of community, dialogue and partnership by Joseph Jaffe
In my continuing search to understand more about web-marketing, I have now read through Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue and Partnership by Joseph Jaffe (Hoboken, NJ: Joseph Wiley & Sons, 2007). … Continue reading
Posted in Book Reviews, Marketing/Sales, Web/Internet
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