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Category Archives: Book Reviews
Successful Intelligence – R. J. Sternberg – book review
Successful Intelligence: how practical and creative intelligence determine success in life by Robert J. Sternberg (NY: Penguin Putnam, 1997) (download a PDF of this book review whitepaper) Throughout my life I have been interested in intelligence, mine and that of … Continue reading
Book Review: Outside Innovation by Patricia Seybold
May 5th, 2008 The transformation of “customer driven”, “customer-centered”, “customer-defined” from just empty buzzwords in the latest management books to central values, key strategic skills is continuing. Patricia Seybold’s 2006 book Outside Innovation: How Your Customers Will Co-Design Your Company’s … Continue reading
Getting the Right Things Done – the manager’s focus
Peter Drucker wrote a charming little book in 1967, The Effective Executive: The Definitive Guide to Getting Things Done. I have now read it numerous times and each revisit rewards me. Just this morning I was speaking with a manager … Continue reading
Posted in Book Reviews, Strategy/Planning
Tagged Drucker, future, opportunities, past, problem solving, problems, results, right things, Strategy/Planning, Yesterday
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Customer-Centered Business – Peter Drucker and Web Marketing
Drucker Recently I have been returning to Peter Drucker‘s work, specifically The Practice of Management (originally published in 1954, the current edition is HarperBusiness, 1993). On page 50, Drucker says the following: “What is our business is not determined by the … Continue reading
Posted in Book Reviews, Strategy/Planning
Tagged Greg Jarboe, market research, Marketing/Sales, Peter Drucker, seo, Southwest, web marketing
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Must Read Web Marketing Book: D. M. Scott’s “The New Rules of Marketing & PR”
Michael Volpe, VP Marketing at Hubspot, the web marketing software company, pointed me to this book in one of his presentations. I have been sufficiently impressed by the quality of HubSpot’s work that I ran over to my local library … Continue reading
Book Review – Join The Conversation: how to engage marketing-weary consumers with the power of community, dialogue and partnership by Joseph Jaffe
In my continuing search to understand more about web-marketing, I have now read through Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue and Partnership by Joseph Jaffe (Hoboken, NJ: Joseph Wiley & Sons, 2007). … Continue reading
Posted in Book Reviews, Marketing/Sales, Web/Internet
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Book Review – Marketing to the Social Web by Larry Weber
Marketing and selling over the Web has been a required activity for almost every business I have been involved in for over ten years. In the last couple of years, the web has continued to evolve and now in some … Continue reading
Posted in Book Reviews, Marketing/Sales, Web/Internet
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Book Review: Customer Advisory Boards by Tony Carter
As a bit of preface to these remarks, I approach customer advisory boards (CABs) from earlier experiences with supplier advisory boards and customer participation in product development. This may variously prejudice or inform here. Customer Advisory Boards are powerful tools … Continue reading
Posted in Book Reviews, Marketing/Sales
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