Monthly Archives: January 2008

Building a Positive Culture – the no jerk zone

A very common question from managers is, “How do I build a positive, supportive, productive culture in my company?” This seems like a very abstract objective until you face up to some of the negative behaviors that can be found … Continue reading

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“Management Notes – the blog” Goes Mobile

Last night I attended a meeting of the Web Innovators Group here in Cambridge. Among the new businesses that caught my eye was Mofuse.com a mobile site creation company. As I have been learning, the next phase of the Web … Continue reading

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If Content Is King on the Web? – What Are the Best Modes of Communication?

If you are trying to build traffic and adhesion for your business on the web, “content” is central to any strategy. But, what is this “content”? How do you decide what the content should be? The answer to this question … Continue reading

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Making Sense Out Of Web Marketing – HubSpot.com

When you recognize that well over ninety percent of product and service searches done by business people start on the Web and 98% of those start with Google, the importance of web marketing in the BtB world is beyond obvious. … Continue reading

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Book Review – Join The Conversation: how to engage marketing-weary consumers with the power of community, dialogue and partnership by Joseph Jaffe

In my continuing search to understand more about web-marketing, I have now read through Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue and Partnership by Joseph Jaffe (Hoboken, NJ: Joseph Wiley & Sons, 2007). … Continue reading

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