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Monthly Archives: January 2008
Building a Positive Culture – the no jerk zone
A very common question from managers is, “How do I build a positive, supportive, productive culture in my company?” This seems like a very abstract objective until you face up to some of the negative behaviors that can be found … Continue reading
Posted in Change Management, People
Tagged argument, culture, effective manager, employee, interpersonal, jerk, management responsibility, management skills, termination
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“Management Notes – the blog” Goes Mobile
Last night I attended a meeting of the Web Innovators Group here in Cambridge. Among the new businesses that caught my eye was Mofuse.com a mobile site creation company. As I have been learning, the next phase of the Web … Continue reading
Posted in Marketing/Sales, Web/Internet
Tagged mobile web, Podcasts, web content, web marketing, web services
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If Content Is King on the Web? – What Are the Best Modes of Communication?
If you are trying to build traffic and adhesion for your business on the web, “content” is central to any strategy. But, what is this “content”? How do you decide what the content should be? The answer to this question … Continue reading
Making Sense Out Of Web Marketing – HubSpot.com
When you recognize that well over ninety percent of product and service searches done by business people start on the Web and 98% of those start with Google, the importance of web marketing in the BtB world is beyond obvious. … Continue reading
Posted in Marketing/Sales, Web/Internet
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Book Review – Join The Conversation: how to engage marketing-weary consumers with the power of community, dialogue and partnership by Joseph Jaffe
In my continuing search to understand more about web-marketing, I have now read through Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue and Partnership by Joseph Jaffe (Hoboken, NJ: Joseph Wiley & Sons, 2007). … Continue reading
Posted in Book Reviews, Marketing/Sales, Web/Internet
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